Links to Websites, Camera Shops and Clubs Contact Us Find Out About Us General tips about Choosing a Camera Some tips to help correct bad photos Students have their Home Work posted here Try or Buy our Handouts Information and directions about our Course Locations A full list of our Digital Photo Courses and Fees Back to the Home Page
 
Newsletter Buy Courses Buy Vouchers Use Vouchers
 
The content below is from our latest Newsletter. If you would like to get future newsletters delivered straight to your inbox, just sign up here!
 
Featured article in PhotoPlus Photography Magazine
Shoot what you love, and you will shoot forever If you are a commercial photographer who produces work that no one likes then you have a problem, if you are an enthusiast photographer who produces work that nobody likes then tough! A photographer once counseled, "Choose your critics wisely". This can be interpreted as: if no one likes what you do maybe you are showing your photos to the wrong people. For example, many people hate HDR Photography but some people love it. Which ones should you show your HDR Shots to?A creative photograph simply cannot be shot by a committee, it can only be captured by an individual, one with a view, with a sense of what they like and do not like. When that sense is a little vague it can be easily quashed by a negative reaction. The more people you ask to judge any photo the more varied opinions you will receive. The problem is that we crave feedback, we shoot to connect with the viewer so it is easy to be influenced others, no matter what their experiences or agenda is. The real danger with seeking opinions of people who do not get it is that it can be disheartening to receive negative feedback, and so it is all too easy to stop shooting topics that are getting negative or no reaction.
 
Abandoned Farmhouse and Chevy Truck, Ellsworth, Kansas
The problem is that most of us are not in a photography peer group. If, for example, when discussing a new lens you would like to get, if all eyes go to heaven you're not in a photography peer group! So what to do? Well, joining a camera club can be help; or even better, taking a photography workshop, either online or in a classroom, can concentrate your learning into more manageable time chunks.And probably the best piece of advice we can give you is to go with your gut instinct, if it feels right, then it probably is, regardless of what others say.Our own Principal, Dave McKane, has long experience of this dynamic. Although he had no commercial interest in a particular project of abandoned farmhouses in Kansas, he received a lot of pushback for his use of HDR. Some of this was based around his ‘breaking of the rules’ or ‘I don’t like it, so you shouldn’t do it that way’ or even ‘Hdr isn’t real photography’.
 
Abandoned Farmhouse, Dodge City, Kansas
Despite all of the resistance, Dave never heard a convincing argument as to why he should not follow this project, and now, after a 5-year project, is ready to write a book and shoot a documentary about both the project, and the process behind it. He has over 60 images that he is extremely proud of, and while there are many who enjoy the project, there were a significant number of voices along the way that would have preferred this project not to have been completed. He even had a double page spread in a major photography magazine! Dave decided to choose his critics wisely, and only listened to those with credibility, and who were not simply trying to deliver a hidden agenda. He found what he loves to shoot, and that is what keeps him shooting.All of the photos from his 'Ghost Houses of the Prairies Project' can be found at this link.
 
 
Photography Tips HOW TO BLUR WATER IN A PHOTOGRAPH Early on in our photography we can be reluctant to invest in a lot of gear that we know little about. This makes sense, of course, why spend money on equipment that we might only use once or twice, and then pack away? When it comes to certain techniques, such as blurring water, you may already have what you need!
In this tip Dave talks about how you can drop your shutter speeds more than normal so you can blur water even in bright light. The full list and schedule of our Online Photography & Software Courses is available at this link.
 
 
Do you really need Photoshop? Everyone has heard of Photoshop and most are aware that it only comes with something called 'The Cloud', where you commit to paying for it forever. But Photoshop is just one of a number of programmes in a category called "Image Editors", though it is the 900 pound gorilla in its group. When we were reviewing our "Photoshop for Beginners" course we came up with some interesting findings:

  • The majority of amateur photographers do not have photoshop (too expensive)
  • Many Photoshop users are stuck on a version at least 3 versions old and so can't take advantage of new features
  • Many Photoshop users are completely overwhelmed by the fact that the programme has 15 different ways to do the same thing (OK, we made that one up, but it is not far from the truth!!)
 
Elements has almost everything photographers need
A less talked about programme is the little sister of Photoshop called "Photoshop Elements". When we wanted to update our old "Photoshop for Beginners Course" to include Elements, we found that we only had to drop 2 or 3 items which that program was not capable of doing.More good news is that Elements is available for $60/€66/£52 as a special until the end of November! Now we call that a no-brainer! Why not take your photography to the next level and try it out. A fully functional 30 day free trials are available from Adobe here, if you do not already have an Adobe ID, you just have to create one (it takes only a few minutes).We will be launching our own Photoshop/Elements Level 1 Online Course will be launching in January, and you get great deals on that course right now! Click here for details.
Online Photography & Software Courses This month, we start launching our Online Photography and Software courses. All of these courses have been tested and refined in a classroom setting, meaning we know, for sure, how much content to deliver, at the appropriate level, and in the right amounts. And it all comes with our trademark smile :) Our full list of Online Photography & Software Courses, with launch dates, can be found at this link.
Cyber Week - Up to 70% off sale We have an amazing sale on all of our Online Courses on Cyber Week, up to 70% off!!All of our Online Courses are all designed to deliver the right content for your level, at the appropriate time, and in the right amounts. We know this approach succeeds, because it has worked in our classrooms for over 10 years.Our full list Online Photography & Software Courses, with launch dates, can be found at this link.
 
The early morning winter commute catches the sun!
The Final Word… Sunrise is not too early now! Dawn is now at a much more sociable time, why not consider getting up a little earlier and getting a sunrise for your portfolio?Changing our routines can be hard to do, so why not consider bringing your camera to work with you? If sunrise is early enough to allow you to shoot it, AND get into work on time, surely that is a win/win, one which could result in a very special shot, a shot you would normally not have the time to do?Go on, you know you want to! Happy shooting!
CYBER WEEK SALE!
UP TO 70% OFF
ONLINE PHOTOGRAPHY TRAINING
DUE TO SHOPPING CART PROBLEMS, OUR CYBER SALE IS NOW
EXTENDED TO MIDNIGHT FRIDAY 2 NOVEMBER!!
Remember, credits never go out of date, and can be used against any of our Online Courses listed here.

SPECIAL DISCOUNT FOR ONLINE TRAINING UNTIL MONDAY 28 NOVEMBER 2016!
NUMBER OF CREDITS
EURO
Normal/Discount/Saving
US DOLLAR
Normal/Discount/Saving
BRITISH POUNDS
Normal/Discount/Saving
10 Credits
€100 €50 €50 50% $120 $55 $55 50% £90 £43 £43 50%
20 Credits
€200 €90 €110 55% $240 $99 $127 55% £180 £77 £94 55%
30 Credits
€300 €135 €165 55% $360 $148 $182 55% £270 £115 £140 55%
40 Credits
€400 €180 €220 55% $480 $198 $242 55% £360 £153 £186 55%
50 Credits
€500 €215 €285 57% $600 $231 $319 57% £450 £183 £242 57%
60 Credits
€600 €200 €400 66% $720 $220 $440 66% £540 £170 £340 66%
70 Credits
€700 €230 €470 68% $840 $253 $517 68% £630 £195 £400 68%
80 Credits
€800 €260 €540 68% $960 $286 $594 68% £720 £220 £460 68%
90 Credits
€900 €290 €610 70% $1080 $319 $671 70% £810 £246 £520 70%
100 Credits
€1,000 €310 €690 70% $1200 $341 $759 70% £900 £264 £585 70%
If you wish to purchase in US Dollars click here, or in British Pounds Sterling click here.
Credits never go out of date, and can be used against any of our Online Courses listed here.
Every course video comes with the following benefits:
- On demand -
play & pause
when you want
- Lifetime access -
anytime,
anywhere
Streaming
AND
downloadable files
Works on
mobile, tablet
& desktop
Free lifetime hints
& tips, even after
course is finished
EURO PAYMENT - Dollars here - Sterling here
PAYMENT Choose your preferred option from the Pop Up Menu and then click the"Buy Now" button to be brought into our Secure Payments Page.
- Want to purchase in Dollars? Click here.
- Want to purchase in Sterling? Click here.
Choose Credit Option
Your Camera
Your Software

If you have any further queries please do not hesitate to contact us at info@iop-online.com, or call us on +353 1 633 9089.

Back to Top

Institute of Photography Facebook Page Institute of Photography Twitter Page Institute of Photography Blog Institute of Photography YouTube Page Institute of Photography Flickr Page

Institute of Photography. Tel: +353 1 633 9089 | Email: info@iop-online.com
REFUND POLICY | PRIVACY POLICY | © Copyright The Institute of Photography 2006-2016

UPCOMING ONLINE COURSES WORLDWIDE
Digital Photography
Level 1 - Beginners
Digital Photography
Level 2 - Improvers
Digital Photography
Level 3 - Creative
Digital Photography
Level 4 - Advanced
Photography & Digital Imaging - IntermediateFilm Photography Course - Beginners
Photoshop/Elements
Level 1 - Beginners
Lightroom
Level 1 - Beginners

Studio Lighting
Level 1 - Beginners
Flash
Level 1 - Beginners
Flash
Level 2 - Wireless
Dusk Photography - Beginners
Street Photography - BeginnersGet to know Nikon SLR
- Beginners
Get to know Canon SLR
- Beginners